At AuraLiving Furniture Store, we approach your privacy with the same dedication to excellence that defines our Oxford-inspired designer furniture collections. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit aurafurniturestore.com or make purchases from our global showroom.

1. Information We Collect

To provide our signature seamless service, we may collect:

  • Personal Details: Name, email address, phone number, and shipping address when you create an account or make a purchase of our designer sofas, lighting solutions, or other statement pieces.
  • Payment Information: Credit/debit card details or digital wallet information processed through our secure payment gateways (we do not store full card numbers).
  • Design Preferences: Information about your purchases, wish lists, and browsing behavior across our collections from armchairs to console tables.
  • Technical Data: IP address, browser type, and device information to enhance your shopping experience.
  • Communication Records: Correspondence with our Oxford-based customer service team.

2. How We Use Your Information

Your data enables us to deliver the Oxford-standard service that complements our furniture:

  • Process transactions for our designer furniture collections with 256-bit SSL encryption
  • Arrange global delivery of your 2-4 seater sofas, beds, or decorative accessories (excluding restricted regions)
  • Personalize recommendations for coordinating furniture sets and room designs
  • Improve our website functionality and product offerings
  • Communicate order confirmations, delivery updates, and exclusive offers for account holders
  • Prevent fraudulent activity and ensure transaction security

3. Data Sharing & Disclosure

We treat your information with the same discretion we apply to our designer collections:

  • Service Providers: Trusted partners who assist with payment processing (Visa, MasterCard, PayPal), delivery, and IT services—all held to strict confidentiality agreements.
  • Legal Compliance: When required by law or to protect our rights and your safety.
  • Business Transfers: In the event of mergers or acquisitions, with appropriate privacy protections.
  • Never sold to third-party marketers or advertising networks.

4. Data Storage & Security

We safeguard your data with the same precision we apply to crafting our Oxford-inspired furniture:

  • PCI-DSS compliant payment processing with no sensitive data stored on our servers
  • Enterprise-grade encryption for all transactions and personal data
  • Secure servers located in the UK with limited access to authorized personnel
  • Regular security audits to maintain our high protection standards

5. Your Rights

As a valued AuraLiving client, you have the right to:

  • Access, correct, or delete your personal information
  • Object to or restrict certain data processing
  • Receive your data in a portable format
  • Withdraw consent for marketing communications
  • Lodge complaints with the UK Information Commissioner’s Office (ICO)

To exercise these rights, please contact our Oxford team at [email protected].

6. Cookies & Tracking Technologies

Our website uses cookies to enhance your browsing experience:

  • Essential Cookies: Enable core functions like secure checkout for your designer tables and bookcases
  • Performance Cookies: Help us improve site functionality
  • Preference Cookies: Remember your account details and design preferences
  • Marketing Cookies: Show relevant offers for our collections (you may opt-out)

You can manage cookie preferences through your browser settings or our cookie consent tool.

7. International Data Transfers

For our global clientele purchasing our designer furniture:

  • All transactions are processed in GBP with currency conversion handled by your payment provider
  • Data may be transferred outside the UK/EEA with appropriate safeguards
  • Asian customers (excluding restricted countries) should note specific regional protections

8. Policy Updates

We may update this policy periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated to account holders via email.

9. Contact Us

For privacy inquiries or to discuss our data practices, please contact:

AuraLiving Data Protection Officer
76 Park End St, Oxford, GB OX7C 3HV
Email: [email protected]

Thank you for trusting AuraLiving with both your designer furniture needs and your personal information. We value your privacy as much as we value crafting exceptional pieces for your home.